Marketing content strategy is changing everyday and in today’s marketing the visual content is the biggest component. Here are three facts supporting the importance of graphics and images that every digital marketer should to know.
-Over 90% of communication is non-verbal.
-Infographics are shared and liked x3 times more than other content formats
-More than half of website visitors spend less than 15 seconds actively reading text on the page.
According to the infographic below from HubSpot, the average number of Facebook shares of posts without images is 28. With images, the average number of shares jumps to 65. Without images, the average Twitter shares is 10. With images, it jumps to 20.
In my previous article, I mentioned that there are four types of people: the Directors, Socializers, Thinkers, and Relaters.
Working Together with Directors
Directors are very time-sensitive, so never waste their time. Be organized and get to the point. Give them bottom-line information and options, with probabilities of success, if relevant. Give them written details to read at their leisure.
Directors are goal-oriented, so appeal to their sense of accomplishment. Stroke their egos by supporting their ideas, and acknowledge their power and prestige. Let Directors call the shots. If you disagree, argue with facts, not feelings. In groups, allow them to have their say because they are not the type who will take a back-seat to others.
With Directors, in general, be efficient and competent.
Adapting To Socializers
Socializers thrive on personal recognition, so pour it on sincerely. Support their ideas, goals, opinions, and dreams. Try not to argue with their pie-in-the-sky visions; get excited about them.
Socializers are social-butterflies, so be ready to flutter around with them. A strong presence, stimulating and entertaining conversation, jokes, and liveliness will win them over. They are people-oriented, so give them time to socialize. Avoid rushing into tasks.
With Socializers, in general, be interested in them.
Dealing With Thinkers
Thinkers are time-disciplined, so be sensitive to their time. They need details, so give them data. Support Thinkers in their organized, thoughtful approach to problem-solving. Be systematic, logical, well-prepared, and exact with them. Give them time to make decisions and work independently. Allow them to talk in detail.
In work groups, do not expect Thinkers to be leaders or outspoken contributors, but do rely on them to conduct research, crunch numbers, and perform detailed foot-work for the group. If appropriate, set guidelines and exact deadlines. Thinkers like to be complimented on their brain-power, so recognize their contributions accordingly.
With Thinkers, in general, be thorough, well-prepared, detail-oriented, business-like, and patient.
Adapting To Relaters
Relaters are relationship-oriented, want warm and fuzzy relationships, so take things slow, earn their trust, support their feelings, and show sincere interest. Talk in terms of feelings, not facts, which is the opposite of the strategy for Thinkers. Relaters don’t want to ruffle feathers. They want to be assured that everyone will approve of them and their decisions. Give them time to solicit co-workers’ opinions. Never back a Relater into a corner. It is far more effective to apply warmth to get this chicken out of its egg than to crack the shell with a hammer.
With Relaters, in general, be non threatening and sincere.
In summary, the Platinum Rule provides powerful life-skills that will serve you well in all your relationships: business, friends, family, spouse, and children. Improved relationships create infinite possibilities and think of the right things to say when you interact with people.
301 redirect is the most efficient and Search Engine Friendly method for webpage redirection. It’s not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it’s the safest option. The code “301” is interpreted as “moved permanently”.
Redirect Old domain to New domain using htaccess redirect
Create a .htaccess file with the below code, it will ensure that all your directories and pages of your old domain will get correctly redirected to your new domain.
The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)
Options +FollowSymLinks
RewriteEngine on
RewriteRule (.*) http://www.newdomain.com/$1 [R=301,L]
Please REPLACE www.newdomain.com in the above code with your actual domain name.
In addition to the redirect I would suggest that you contact every backlinking site to modify their backlink to point to your new website.
Note* This .htaccess method of redirection works ONLY on Linux servers having the Apache Mod-Rewrite moduled enabled.
Redirect to www using htaccess redirect
Create a .htaccess file with the below code, it will ensure that all requests coming in to domain.com will get redirected to www.domain.com
The .htaccess file needs to be placed in the root directory of your old website (i.e the same directory where your index file is placed)
